The travel industry undergoes constant progress as visitor expectations continue to shift. To keep up, digital solutions must adapt to provide smooth, engaging, and inclusive journeys. With its new features that simplify operations for destinations, attractions, and travel businesses, SmartGuide is committed to enhancing its digital audio guide platform while improving experiences for visitors.
Let's explore what’s new in SmartGuide, what’s coming next, and how it can support tourism entities in meeting the needs of modern travelers.
Image downloaded from iStock
SmartGuide’s latest additions introduce practical improvements that boost visitor interest and increase efficiency, enabling destinations, attractions, and travel businesses to offer better guidance to travelers. Here’s how:
Manually adjusting audio settings is no longer necessary. SmartGuide now makes sure that indoor and bus or boat tours automatically play through the earpiece for private listening. For other tours, the audio system works just like messaging apps—playing through the earpiece when held close and switching to the loudspeaker when moved away. This adjustment makes listening easier, allowing visitors to stay focused on the tour without interruptions.
Understanding visitor interests is now easier with the enhanced analytics dashboard. Destinations, attractions, and travel businesses can track engagement levels across themes such as history, art, nature, and family-friendly content. By analyzing these patterns, SmartGuide shows destinations and attractions which content works best for their audience based on their actual interests, allowing the fine-tuning of their storytelling approaches and addressing content gaps. Powered by SmartGuide's AI personalization engine, the report is newly available in the big data analytics dashboard.
A new tour category has been introduced to support the inclusion of all travelers. This functionality enables destinations and attractions to provide well-structured, accessible tours, improving the overall travel experience for a wider audience, including visitors with reduced mobility. Additionally, offering accessible tours can help travel businesses meet compliance requirements and strengthen their position when applying for grants that prioritize inclusivity.
Accessibility tours in SmartGuide digital audio guide app
There are also some exciting updates coming soon to SmartGuide, designed to improve the way tourism organizations engage with visitors and facilitate smarter trip planning with advanced, AI-powered tools. These include:
SmartGuide is expanding its offerings to include country-wide thematic tours, enabling national tourism boards to create and promote travel routes that span across multiple destinations across a country. These nationwide itineraries will allow travelers to explore a series of destinations connected by a common theme, whether it’s a cultural journey, historical landmarks, or scenic road trips. This new feature is ideal for promoting regional tourism, encouraging visitors to explore lesser-known areas and discover hidden gems as part of their travels.
Country-wide thematic tours in SmartGuide digital audio guide app
In the near future, SmartGuide will integrate a powerful AI-powered Chatbot, based on ChatGPT-4o, directly into the app. It will offer personalized recommendations to visitors, helping them plan their trips in real time. By providing tailored suggestions, SmartGuide AI Chatbot will help manage crowd flows by spreading visitors across more places and to less crowded areas. It will also ensure that all information is reliable and up-to-date, linking visitors to official, verified content. With an interactive map-based interface, the Chatbot will also guide users on their journey, making navigating and exploring their destinations easier. It is currently in the testing phase.
SmartGuide AI chatbot
The latest addition of functionalities to the SmartGuide digital audio guide platform helps tourism boards, destinations, attractions, and tourism businesses provide clearer navigation and build stronger connections with visitors. From smarter audio navigation to AI-driven insights and accessible tours, these features support a more efficient and inclusive approach to digital tourism.
If you wish to learn more about how these new updates could help you engage more visitors, don’t hesitate to contact us.