How tour operators can improve visitors' experience with extra services

As today’s travelers seek memorable adventures, delivering outstanding visitor encounters has become essential for tour operators aiming to excel. By offering extra services like WiFi hotspots, online booking systems, local transportation options, digital guides, or luggage storage, tour operators can significantly enhance the travelers’ experience. These additional amenities not only provide comfort but also add a layer of depth to the visitor's exploration.

In this blog post, we will discover how incorporating such services can set tour operators apart in a competitive tourism market, thus increasing satisfaction and loyalty among travelers and increasing revenues.

Why does improving visitors' experience matter for tour operators?

Travelers nowadays have higher expectations when it comes to personalized and accessible services. Tour operators must meet these demands by offering resources that go beyond the basic itinerary. By providing additional options such as digital audio guides or luggage storage options, they can greatly improve the travelers’ experience. This adds value to the tour and caters to the growing need for flexibility and convenience during trips by addressing common travel concerns.

How do digital guides serve as key assets for tour operators' success?

Integrating digital guides into your tour services can lead to better visitor engagement and operational efficiency. Here are a few key reasons how:

1. Easy guide creation and localization into 30 languages

The process of how audio tour guides are created and published has been simplified by the SmartGuide digital audio guide platform for tour operators and tourism businesses with its AI-powered content management system (CMS). The entire process, from signing up to having a professional guide ready, can be completed in just a few hours. The SmartGuide team is also available to help with professional content preparation. However, content creators have the freedom to do it all independently and entirely free of charge. Furthermore, SmartGuide’s CMS also supports localization into 30 languages, ensuring your local expertise resonates with a diverse, worldwide audience.

Get started today and create your digital guide now!

                                     Digital guide creation on SmartGuide's CMS is super easy and fast

2. Data analytics for informed decisions

Digital guide platforms like SmartGuide also offer analytics tools, for instance, SmartGuide’s big data dashboards and GPS heatmaps tour operators, and travel businesses with critical insights into visitor behavior and preferences. By analyzing how long guest segments spend consuming guide content at specific points of interest, tour operators can refine future tour offerings.

SmartGuide’s data dashboards reveal detailed information about visitor origins, demographics, language preferences, and favored attractions. This comprehensive approach helps operators understand the current tourism landscape. The more visitors engage with digital guides, the more data operators gather regarding demographics, interests, and preferences.

On the other hand, heatmaps provide qualitative findings into visitor engagement, highlighting the most popular areas and times for visits. These interpretations identify opportunities for enhancing content in specific languages to appeal to a wider audience. Ultimately, such targeted strategies increase visitor participation and promote a more sustainable approach to experiencing a destination or attraction.

                SmartGuide's analytics tools - Big data dashboards and GPS heatmaps

3. Smart QR codes

SmartGuide's QR codes simplify the visitors’ journey by guiding them to download the tour guide app according to their device’s operating system (iOS or Android) and open the content in their preferred language (the code will set the primary language according to the user's system settings and if there is no content for that language, it will show English). These codes can direct users to specific routes, or points of interest, making exploration more intuitive. All the interactions of visitors with guides are tracked and analyzed, providing tour operators with detailed reports on marketing channel performance and guide effectiveness.

                           Accessing content with Smart QR codes

Make travel easier for your tour customers with luggage storage services

Traveling with luggage, especially during the initial and final days of a trip, can be a hassle and limits the freedom to explore comfortably. Carrying bags around restricts travelers from fully enjoying their surroundings and immersing themselves in local activities. Offering luggage storage options gives visitors the liberty to roam without the stress of dragging bags.

Tour operators can enhance their services by partnering with luggage storage solutions like LUGGit. LUGGit provides a solution for managing travelers' luggage with a seamless pickup, storage, and delivery service. This lets travelers make the most of their time in the city, both when they arrive and before they depart, without the burden of carrying their bags.

With LUGGit, the process is simple and efficient. Travelers book their luggage storage through the app or website, arrange for pick-up at a specific location, and have it delivered when and where they need it. This flexibility lightens the load for travelers and gives tour operators another way to offer added value, creating a smoother, stress-free adventure for their visitors. Book a demo today and join over 250 businesses already partnered with LUGGit to elevate your customers' travel experiences.

The competitive edge of offering extra services for tour operators

Providing additional services gives tour operators a noticeable advantage in a crowded marketplace. Solutions like digital guides, luggage storage, Wi-Fi hotspots, or online booking systems offer travelers added comfort and ease. By dealing with these common needs, tour operators not only amplify overall visitors’ satisfaction but also boost the likelihood of repeat bookings and positive reviews, drawing in new visitors.

Additionally, these services create valuable opportunities for upselling. Extras like digital audio guides and luggage storage can be directly monetized, providing an additional source of income. Operators can increase the value of their offerings, creating tailored, premium experiences by integrating these services with tours. This strategy helps set them apart from competitors while ensuring seamless, hassle-free traveling for visitors seeking more customized and accessible options.

Are you ready to join the future of travel?

Incorporating additional services into tour packages uplifts visitors’ participation and supports tour operators in expanding their offerings through diverse, value-added encounters. By considering platforms like SmartGuide for digital guides and LUGGit for luggage storage, tour operators can supplement the ventures, developing greater visitor loyalty and business growth.

Do you want to learn more about digital guides?